Sally Beauty Annual Report | 2017 | Publication Design

Sally Beauty Annual Report

Sally Beauty: Refining the Essentials

For this project I thought photography suited the brand well and set up a photoshoot after working out the composition and theme. The theme we went with was “Refining the Essentials.”

For the images we focused on Sally Beauty’s largest customer base, salon technicians and captured moments of their craft alongside the tools Sally would help provide.

To add some fashion flair, we treated the images with bright, striking tritones and then brought those colors into the accompanying typography which also took inspiration from fashion magazines.

Full Sized Images

Sally Beauty AR | Operations Spread

Sally Beauty AR | Operations Spread

Sally Beauty AR | Financials Spread

Sally Beauty AR | Financials Spread